The Children’s Place Tech 2 store prototype design was developed by KCG Architects and has been implemented in over 200 store locations across the United States, Canada and Puerto Rico. Special consideration to store lighting, design elements and overall flexibility were implemented which contributed to significantly higher customer satisfaction ratings based on surveys of newly opened and remodeled stores. The Tech 2 is the successful culmination of a collaborative effort between all business partners to build more visually open and appealing stores at a significantly lower cost.